Featured Work
Dash Capital
- Client
- Dash Capital
- Year
- 2023
- Category
- Business Website, UX/UI
- Key Result
- +38% applications
## The challenge
Dash Capital needed a faster, clearer website that could carry real traffic and turn visitors into customers.
## The approach
I rebuilt the front end around semantic HTML and hand-written CSS, removed the plugin bloat that was slowing the site down, and restructured the key pages around a single clear call to action.
## The outcome
The site now loads in around two seconds, ranks for its target terms and converts noticeably better than the previous build.
Business financing application flow with a multi-step form, trust badges and same-day funding messaging.